The town of Santa Maria del Rio, a 45-minute drive from the Conrad, is hailed as the birthplace of the iconic rebozo, the traditional Mexican shawl. Scarves from this particular town have maintained high-fashion status throughout the centuries; they’ve been worn by the likes of Frida Kahlo, Mexican actress María Félix, and Margarita Zavala, the wife of former Mexican president Felipe Calderón, who considered them a diplomatic essential anytime she traveled abroad. The highest-quality rebozos are made at Rebocerio Rodrigo, a modest-looking weaving center and school where travelers can get a full tutorial on how these works of art are designed, dyed, and woven (the process takes a full month on average). A small store adjoining the workshop sells the elegant pieces, and you can also have them shipped all over the world. While you’re in town, drop in to La Perla de Santa Maria del Rio, a 1935 bakery that’s known for delightfully flaky pastries called campechanas. Ask if you can step into the back kitchen to watch the bakers at work, their hands flying in a blur as they turn out about 4,000 of the sweets each day.
Santa Maria del Rio is 45 minutes south of Conrad San Luis Potosí. To arrange a tour of the weaving center with an English-speaking guide, book an excursion with our concierge.
REBOCERIO RODRIGO: 551 Mariano Abasolo, Santa Maria del Rio; +52-485-853-0423